Projection for Exhibition

Taking the idea from the falling glass poster a little further;
a video projection of the fall into smashlessness







We might overlay the stacked television sets in the foreground, and have the glass falling through them to replicate a live television installation (Nam June Paik style).
Considerations on whether the additional styling is necessary and if it would change the original concept.

feedback appreciated

mal

Minor Developments for thurs 11Mar (Post Pitch Dev)

Poster of the glass falling developed a little further, with colour options now! 

Seeing how Alasdair said he appreciated the poster. 

[RGBYK]

Do comment on the development, if anything else can be improved upon.

5Mar PPD Seminar with Joshua Trees

Part One: Co-design Interview + analysis essay

750 words individual reflective essay

The first component is an interview and an analysis its value. We would like you to conduct an
interview that provides your project with additional research and demonstrates co-design principles.
For the interview essay, we would like you to:
1. Conduct an interview with someone you can relate in some way to your collaborative
project. This can be anyone: a sociologist, anthropologist, designer, gardener, scientist.
2. You do not need to reproduce the whole interview but we would like you to write about
your experience of the interview and assess its contribution to your project.
3. Discuss why you chose the person you did – how did that person relate to your project?
4. How did the interview give you a useful & professional context to the subject matter?
5. How did your interview add another perspective to your studio project? Did you gain a
new perspective? An expert knowledge? Did it support/validate your project?

Part Two: Collaboration Visual Essay

Category:

1. Problem

2. Research

3. Development

4. Outcome 

Each member picks a category area to write on,

then writes about the following areas with regards to chosen category.

Context worked in

Roles of each collaborator

Successes and Pitfalls of collaboration

Role of Co-Design 

The second component is a reflective visualisation of the whole project including your co-design
research process. You will need to include the problem, your research, the development and the
outcome. Think of this as an exercise where you get the opportunity to work through your process
of working collaboratively in a visual way. You can do this typographically, photographically,
illustratively or in the form of a comic strip: whatever is appropriate to the project itself.
We would like you to:
1. Identify the collaborative environment /project you worked in/on.
2. Visualise what made it a collaboration? What roles did you each play? Illustrate how the
project developed in stages, describing the value of the interview at the research stage.
3. What was successful in this collaboration? Why? What were the pitfalls of the
collaboration? What would you have done differently and why?
4. What role did co-design play in relation to your project – was it central to your project or
peripheral?

download PPD brief here

Next PPD Seminar 19Mar 11.30am - 1.00pm

we shall discuss further when we meet next week.

Developed Taxi... Now just for the Type?

Not really much else to say, apart from here is the template with photos which i took instead of trying to find them- id say it works a hell of a lot better.

What about the girl? She we get rid of her for a diff person, i.e. older?

Also, this cloud business not too sure?!

here is the taxi again- with clouds as you can seeee. Erm, need to think about postioning of logo and other key type such as WYSTORE...

This image is why im not too sure about the old cloud?

Banner initial

hey guys, i'm not sure if this will play right by simply uploading it on. Show it to you on a html page later. Just a rough idea of style

Taxi Animation

Hi there fellow group members!

Now I have been working on this animation for quite a long period of time; and have decided that I will need to retire soon; unless you want to look at a face that needed beauty sleep tomorrow!

So the animation isn't finished as I don't really want to carry on with the idea if you don't think it is suitable; so i thought I could show you what I have and see what you all think thus far. If we decide to carry on with the idea; I will re shoot tomorrow.

The Original Background

Constructing and spraying the taxi; using skills my father taught me as a young boy!

The new animation would include (sounds like i'm trying to sell you the premium package!):

• Sound


• Images taken from a tripod; so the background stays the same (unless you think the background should also be moving.)


• More shoots taken


• To include the people jumping onto car; but its late and that will take me some time so I thought I could just show it you with the car for now.

Thoughts and feelings would be very much appreciated.

Rough Design Idea for Taxi Receipt

We didn't decide on a firm idea for the taxi receipt, this one just takes the 'packaging' receipt into consideration. The whole 'WITH TAX' aspect which was mentioned in the feedback-

I am aware that we did ponder about having some kind of promotional aspect to the receipt- this could be incorporated into the design if this one iv designed works. Anyway, Just was experimenting so thoughts/ feedback on how to develop pretty please!

Also, heres the new idea for the Bag in the 'Packaging'. It is now canvas because this way, each time it is used, the logo of WithYou is out there in the public eye. This is a free space to advertise and so it makes sense to make the bag a reusable one. Although it may take away from the whole idea that we are replicating a shop- these bags are readily available in shops and stores and are given when purchases are made.

Taxi design- IN PROGRESS!

Just to show you how its beginning to look...

As you can see, i have used a variety of people- ages, gender, clothing. This is to show that everyone can and will want to be with WITH.

What do you think so far? Its quite hard to get images that are at the right angle, also, what to do for the bumper at the back where the number plate is? Unles

s someone is kind of bent round it haha, or maybe even if i cut them hanging from the roof downwards- but then there is the problem of the window! Maybe just some type?

Sorry image is upside down! Feedback asap please!

Heres Something else I just wanted to add- it gives a better Idea of how the taxi would look with our design on it- of course there would be type and other people hanging off... but just a quick visual :)

CAMPAIGN OUTLINE

Hi Guys;

Quick note just to remind us all what we are doing; and how we delegated the jobs yesterday. I hope this makes things a bit clearer for you laura. Jump in Freya and Malcolm if i've said anything wrong.

So the main elements for the new reinvented campaign are:

- The whole campaign is now online

Great way of hitting a target audience on a global scale; the campaign can also be adjusted to fit in with a change of object (something alastair was considering) i.e. burnt toast. going online is also a very cost effective way of promoting the brand and drawing people to the website to purchase the glass. The campaign will be made up of different online media all playing on the concept of everything being POP UP.

- Tagline: We Are With You

This will be the tagline that runs through the centre of the campaign. As it was dicussed in the feedback from the presentation, this has a poetic tone and we felt that it ties in well ethos of the campaign; the WITH brand/ agent being with you; during an experience.

The WHO WHAT WHERE WITH tagline is also being used throughout the online campaign. Read below

- Online Store

An idea that we already had but we are just adjusting it to fit in with the ethos of the campaign more. Customers will be able to purchase the glass online; redirected to the site from a variety of other online media. The online store is a pop up website that is only there there for a short period of time; like the actual store. The online store uses the tagline WHO WHAT WHERE WITH; these becoming drop down sections on the site; making for easy navigation. The WHO WHAT WHERE WITH; idea to be used throughout the rest of the online media; i.e. the pop ups. the idea that the WITH phrase is looking at the experience; having an experience with a WITH agent.

- Pop Up Ads

The idea of the pop up ads is to continue with the POP UP concept and this clearly directly ties in. The POP UP ads will appear on websites such as ROKEBY or TATE Modern; sites where we will hit the required target audience. The pop up ads would be more subtle than those of an annoying nature; perphaps being in an advertising space on the website; which enlarges when you roll the mouse over it. the WITH brand would clearly have to have some sort of discussion with the website and decide what the site could get back in return (pop up takes you to WYSTORE, and then maybe a pop up on WYSTORE that takes you back.) The pop up ads will play on WHO WHAT WHERE WITH idea; having a moving image piece; where the words flash quickly and the reader is left intrigued as to what it said.

-Banner Ads

The banner ads are very similar to the pop up ads. They work in the same way allowing the user to click and be directed to the website. Again these can be located on the website of a Gallery or similar site. Made up of an sort animation of kenetic type (WHO WHAT WHERE WITH or We are with you)

CAN SOMEONE CLARIFY THE BANNER ADS A LITTLE MORE, NOT 100% SURE! :)

- Emails and Social Networking

Using emails to also promote the WITH brand; perphaps emailing out the banner ads?
Also using social networking as a promotion tool to the website?

-THE POP UP TAXI

We are trying to play on the idea that the taxi is a POP UP TAXI; you won't see if for long and then it's gone. PLaying on the idea that you need to see the taxi before it goes. POPS UP in locations across the city. As for the graphic on the taxi, it has been decided that taxi will be white (to tie in with the clean crisp image of the WITH brand. Copy on the taxi will read WE ARE WITH YOU; to show that WITH are with you. Finally there will be people holding onto the taxi; that look like they have 'jumped aboard' the WITH TAXI; everyone wanting to be apart. We need to look at the seats and also the receipt; do we want to tie it in with the tax idea from the shop receipt.

- Short Stop Motion for Taxi Promotion

A short stop motion using a mini taxi and 'little people' to illustrate to Alastair the reasoning behind the choice of grpahic for the taxi. Hand drawn background to tie it in with the website.

- Packaging

The packaging is really staying as it is; as it seemed to go down well aqt the previous presentation. It encorpartes a high street brand; showing that this WITH experience is the afforadable and accessible option. Some slight changes need to be made to the USB for example, but only slight tweeks. So for the presentation the final aspects will be:

• USB - White with black text?
• Bag - The bag has been changed to a canvas bag, it can be reused and continually promotes the WITH brand. WY logo with a cloud or sun background
• Poster - showing the process of the glass breaking
• Acrylic box - acts as an ornament/ case to display the broken glass. the box will have imagery of none broken glass.
• Receipt - The receipt showing that you have been taxed and recieved nothing in return. The receipt acts as your certificate/ proof of purchase, but has the opposite use that an actual receipt has (can't be returned EVER.)

There you go guys I have tried to cover everything i can; add or change anything that you want if anything is wrong. But I hope this clarifies to everyone the campaign aspects; and I hope i have got it right! AHAHA

I am going to do some really quick visuals to help illustrate some of the ideas; so look out for them.

Now so what is everyone doing today? this is what I got from delegation yesterday:

Robbie : Taxi Stop Motion Animation, Taxi Graphics, ideas for pop up visuals (To give to Malcolm)

Freya: Bag (Packaging), Taxi Graphics, stop motion for shopping page on website, ideas for pop up visuals (To give to Malcolm)

Malcolm: Touching up Website, Execution of Pop Up Ads and Banner Ads.

Laura: We didn't decide specific tasks, but I think it would be good if you could help malcolm with the pop up ads; maybe giving them context (visuals of them on websites?) maybe like me and Freya some visual ideas for pop up ads, changing the USB. What do you think?

Can anyone think of anything else we need to do as visuals?

Last push guys almost there; I think were onto a winner if we can pull the presentation off!!!!

P.S I had a dream last night; that we were all sat on the tube and i was tellign you about how my dad had built me a pirate ship hotel. WHAT????? AHAHAHA made me laugh anyway!

When we have any visuals ready; lets get them on the blog.

GOOD LUCK: WERE ALMOST THERE!