Projection for Exhibition

Taking the idea from the falling glass poster a little further;
a video projection of the fall into smashlessness







We might overlay the stacked television sets in the foreground, and have the glass falling through them to replicate a live television installation (Nam June Paik style).
Considerations on whether the additional styling is necessary and if it would change the original concept.

feedback appreciated

mal

Minor Developments for thurs 11Mar (Post Pitch Dev)

Poster of the glass falling developed a little further, with colour options now! 

Seeing how Alasdair said he appreciated the poster. 

[RGBYK]

Do comment on the development, if anything else can be improved upon.

5Mar PPD Seminar with Joshua Trees

Part One: Co-design Interview + analysis essay

750 words individual reflective essay

The first component is an interview and an analysis its value. We would like you to conduct an
interview that provides your project with additional research and demonstrates co-design principles.
For the interview essay, we would like you to:
1. Conduct an interview with someone you can relate in some way to your collaborative
project. This can be anyone: a sociologist, anthropologist, designer, gardener, scientist.
2. You do not need to reproduce the whole interview but we would like you to write about
your experience of the interview and assess its contribution to your project.
3. Discuss why you chose the person you did – how did that person relate to your project?
4. How did the interview give you a useful & professional context to the subject matter?
5. How did your interview add another perspective to your studio project? Did you gain a
new perspective? An expert knowledge? Did it support/validate your project?

Part Two: Collaboration Visual Essay

Category:

1. Problem

2. Research

3. Development

4. Outcome 

Each member picks a category area to write on,

then writes about the following areas with regards to chosen category.

Context worked in

Roles of each collaborator

Successes and Pitfalls of collaboration

Role of Co-Design 

The second component is a reflective visualisation of the whole project including your co-design
research process. You will need to include the problem, your research, the development and the
outcome. Think of this as an exercise where you get the opportunity to work through your process
of working collaboratively in a visual way. You can do this typographically, photographically,
illustratively or in the form of a comic strip: whatever is appropriate to the project itself.
We would like you to:
1. Identify the collaborative environment /project you worked in/on.
2. Visualise what made it a collaboration? What roles did you each play? Illustrate how the
project developed in stages, describing the value of the interview at the research stage.
3. What was successful in this collaboration? Why? What were the pitfalls of the
collaboration? What would you have done differently and why?
4. What role did co-design play in relation to your project – was it central to your project or
peripheral?

download PPD brief here

Next PPD Seminar 19Mar 11.30am - 1.00pm

we shall discuss further when we meet next week.

Developed Taxi... Now just for the Type?

Not really much else to say, apart from here is the template with photos which i took instead of trying to find them- id say it works a hell of a lot better.

What about the girl? She we get rid of her for a diff person, i.e. older?

Also, this cloud business not too sure?!

here is the taxi again- with clouds as you can seeee. Erm, need to think about postioning of logo and other key type such as WYSTORE...

This image is why im not too sure about the old cloud?

Banner initial

hey guys, i'm not sure if this will play right by simply uploading it on. Show it to you on a html page later. Just a rough idea of style

Taxi Animation

Hi there fellow group members!

Now I have been working on this animation for quite a long period of time; and have decided that I will need to retire soon; unless you want to look at a face that needed beauty sleep tomorrow!

So the animation isn't finished as I don't really want to carry on with the idea if you don't think it is suitable; so i thought I could show you what I have and see what you all think thus far. If we decide to carry on with the idea; I will re shoot tomorrow.

The Original Background

Constructing and spraying the taxi; using skills my father taught me as a young boy!

The new animation would include (sounds like i'm trying to sell you the premium package!):

• Sound


• Images taken from a tripod; so the background stays the same (unless you think the background should also be moving.)


• More shoots taken


• To include the people jumping onto car; but its late and that will take me some time so I thought I could just show it you with the car for now.

Thoughts and feelings would be very much appreciated.

Rough Design Idea for Taxi Receipt

We didn't decide on a firm idea for the taxi receipt, this one just takes the 'packaging' receipt into consideration. The whole 'WITH TAX' aspect which was mentioned in the feedback-

I am aware that we did ponder about having some kind of promotional aspect to the receipt- this could be incorporated into the design if this one iv designed works. Anyway, Just was experimenting so thoughts/ feedback on how to develop pretty please!

Also, heres the new idea for the Bag in the 'Packaging'. It is now canvas because this way, each time it is used, the logo of WithYou is out there in the public eye. This is a free space to advertise and so it makes sense to make the bag a reusable one. Although it may take away from the whole idea that we are replicating a shop- these bags are readily available in shops and stores and are given when purchases are made.

Taxi design- IN PROGRESS!

Just to show you how its beginning to look...

As you can see, i have used a variety of people- ages, gender, clothing. This is to show that everyone can and will want to be with WITH.

What do you think so far? Its quite hard to get images that are at the right angle, also, what to do for the bumper at the back where the number plate is? Unles

s someone is kind of bent round it haha, or maybe even if i cut them hanging from the roof downwards- but then there is the problem of the window! Maybe just some type?

Sorry image is upside down! Feedback asap please!

Heres Something else I just wanted to add- it gives a better Idea of how the taxi would look with our design on it- of course there would be type and other people hanging off... but just a quick visual :)

CAMPAIGN OUTLINE

Hi Guys;

Quick note just to remind us all what we are doing; and how we delegated the jobs yesterday. I hope this makes things a bit clearer for you laura. Jump in Freya and Malcolm if i've said anything wrong.

So the main elements for the new reinvented campaign are:

- The whole campaign is now online

Great way of hitting a target audience on a global scale; the campaign can also be adjusted to fit in with a change of object (something alastair was considering) i.e. burnt toast. going online is also a very cost effective way of promoting the brand and drawing people to the website to purchase the glass. The campaign will be made up of different online media all playing on the concept of everything being POP UP.

- Tagline: We Are With You

This will be the tagline that runs through the centre of the campaign. As it was dicussed in the feedback from the presentation, this has a poetic tone and we felt that it ties in well ethos of the campaign; the WITH brand/ agent being with you; during an experience.

The WHO WHAT WHERE WITH tagline is also being used throughout the online campaign. Read below

- Online Store

An idea that we already had but we are just adjusting it to fit in with the ethos of the campaign more. Customers will be able to purchase the glass online; redirected to the site from a variety of other online media. The online store is a pop up website that is only there there for a short period of time; like the actual store. The online store uses the tagline WHO WHAT WHERE WITH; these becoming drop down sections on the site; making for easy navigation. The WHO WHAT WHERE WITH; idea to be used throughout the rest of the online media; i.e. the pop ups. the idea that the WITH phrase is looking at the experience; having an experience with a WITH agent.

- Pop Up Ads

The idea of the pop up ads is to continue with the POP UP concept and this clearly directly ties in. The POP UP ads will appear on websites such as ROKEBY or TATE Modern; sites where we will hit the required target audience. The pop up ads would be more subtle than those of an annoying nature; perphaps being in an advertising space on the website; which enlarges when you roll the mouse over it. the WITH brand would clearly have to have some sort of discussion with the website and decide what the site could get back in return (pop up takes you to WYSTORE, and then maybe a pop up on WYSTORE that takes you back.) The pop up ads will play on WHO WHAT WHERE WITH idea; having a moving image piece; where the words flash quickly and the reader is left intrigued as to what it said.

-Banner Ads

The banner ads are very similar to the pop up ads. They work in the same way allowing the user to click and be directed to the website. Again these can be located on the website of a Gallery or similar site. Made up of an sort animation of kenetic type (WHO WHAT WHERE WITH or We are with you)

CAN SOMEONE CLARIFY THE BANNER ADS A LITTLE MORE, NOT 100% SURE! :)

- Emails and Social Networking

Using emails to also promote the WITH brand; perphaps emailing out the banner ads?
Also using social networking as a promotion tool to the website?

-THE POP UP TAXI

We are trying to play on the idea that the taxi is a POP UP TAXI; you won't see if for long and then it's gone. PLaying on the idea that you need to see the taxi before it goes. POPS UP in locations across the city. As for the graphic on the taxi, it has been decided that taxi will be white (to tie in with the clean crisp image of the WITH brand. Copy on the taxi will read WE ARE WITH YOU; to show that WITH are with you. Finally there will be people holding onto the taxi; that look like they have 'jumped aboard' the WITH TAXI; everyone wanting to be apart. We need to look at the seats and also the receipt; do we want to tie it in with the tax idea from the shop receipt.

- Short Stop Motion for Taxi Promotion

A short stop motion using a mini taxi and 'little people' to illustrate to Alastair the reasoning behind the choice of grpahic for the taxi. Hand drawn background to tie it in with the website.

- Packaging

The packaging is really staying as it is; as it seemed to go down well aqt the previous presentation. It encorpartes a high street brand; showing that this WITH experience is the afforadable and accessible option. Some slight changes need to be made to the USB for example, but only slight tweeks. So for the presentation the final aspects will be:

• USB - White with black text?
• Bag - The bag has been changed to a canvas bag, it can be reused and continually promotes the WITH brand. WY logo with a cloud or sun background
• Poster - showing the process of the glass breaking
• Acrylic box - acts as an ornament/ case to display the broken glass. the box will have imagery of none broken glass.
• Receipt - The receipt showing that you have been taxed and recieved nothing in return. The receipt acts as your certificate/ proof of purchase, but has the opposite use that an actual receipt has (can't be returned EVER.)

There you go guys I have tried to cover everything i can; add or change anything that you want if anything is wrong. But I hope this clarifies to everyone the campaign aspects; and I hope i have got it right! AHAHA

I am going to do some really quick visuals to help illustrate some of the ideas; so look out for them.

Now so what is everyone doing today? this is what I got from delegation yesterday:

Robbie : Taxi Stop Motion Animation, Taxi Graphics, ideas for pop up visuals (To give to Malcolm)

Freya: Bag (Packaging), Taxi Graphics, stop motion for shopping page on website, ideas for pop up visuals (To give to Malcolm)

Malcolm: Touching up Website, Execution of Pop Up Ads and Banner Ads.

Laura: We didn't decide specific tasks, but I think it would be good if you could help malcolm with the pop up ads; maybe giving them context (visuals of them on websites?) maybe like me and Freya some visual ideas for pop up ads, changing the USB. What do you think?

Can anyone think of anything else we need to do as visuals?

Last push guys almost there; I think were onto a winner if we can pull the presentation off!!!!

P.S I had a dream last night; that we were all sat on the tube and i was tellign you about how my dad had built me a pirate ship hotel. WHAT????? AHAHAHA made me laugh anyway!

When we have any visuals ready; lets get them on the blog.

GOOD LUCK: WERE ALMOST THERE!

Meeting at the British Library

We decided to meet up in the British Library; as it is a SUNDAY and most places are closed. We have continued to develop the previous idea established from Thursday's presentation feedback. This was the tagline 'We Are With You'. We felt that the WHO WHAT WHERE WITH concept tied in well because of it's element of intrigue; and the need to be part of something. It also plays on the social aspect of WITH, being part of an experience.
From this concept we started to brainstorm some ideas and visuals for both the taxi and pop up idea. The initial idea is all about capturing/ chasing the taxi and being part of the WITH experience; the taxi becoming a symbol of the POP UP ethos; now it's here, now it's gone. The graphic visual for the taxi would be every day people 'jumping on board' the WITH brand (TAXI)

It has now been decided that the rest of the campaign will be online; made up with an online pop up store; pop up advertisments; banner advertisments; emails and social networking. All of which again represent the POP UP ethos.

Visuals of the idea generation

Post feedback brainstorming

Exploring the WHO WHAT WHERE WITH idea

WHO - The commissioner

WHAT - A Live Experience

WHERE - At the WyStore

WITH - Whoever the commissioner wants to 'Share the experience with' 

- adding an element to With (brand identity) as a social catalyst (between more than 2 ppl) 

- experiencing WITH You 

Art as an experience, With someone.

The Wystore as a different shop experience; The customer doesnt just walk in and buy. 

It is bought (online), the customer walks in to 'experience' the item purchased (solution) 

Your Art/Solution is created for you Live. -> A With Experience, Shared with Someone. 

Also works with We Are WITH You. 

Some bits to get your brain round, on sharing the experience, and vending machines, which we like and have used. 

Coke - share the happiness

The outcome of the experience is light hearted, fun, memorable. 

Hope this makes sense, if it doesnt skip it, i'll explain it tomorrow if the idea has grown. 

Peace

 goin out to farm more ideas

Bedroom Mind Blank - Back to Drawing Board

After the feedback from the practice pitch it was quite clear that some changes had to be made; so back to the drawing board it was. Sat on my bed; with an oversized sheet of paper I tried to force out ideas; and refine some of the ideas that we have already had; but this proved extremely difficult. Next time I think i should try and get out of the confined space of my room and explore! These 'scribbles' illustrate some of the ideas i did manage to come up with (not many.) I'll present my ideas to group next time we meet to see what they think.

I really wanted to come up with some new ideas for the cab; as this has to be one of the main drives of the campaign. But I found it really difficult to be creative with the restraints that come with designing graphics for a taxi cab. I came up with a few ideas; but in their current state; all a little useless; so we'll have to see what everyone else has come up with.

I also have tried to split the campign down into sections that we felt were strong enough to take forward. I thought i could develop ideas for each section; whilst also adding clarity to the points that had already been made.

25Feb Pre-Pitch with Sian and Monica

The team presented the pitch ideas to Sian and Monica. 

Outline of the presentation: 

- Aims of the campaign

- Campaign mediums, posters, installations, taxi, website, packaging

- Indepth into mediums

- Viral + Website (Wystore)

- Packaging

- Campaign timeline

end

Feedback: 

• Posters (read billboard) look fine but carried a different tone to this campaign, instead were more reminiscent of Insurance Ads. 
• Speech bubbles and swearing presented a slightly too aggressive approach. 
• Posters are also not within the desired campaign formats. 
• Colours used too blaring, not in line with 'WITH's minimalistic subdued tonal range.
  
  

• Viral a good experimentation but should be highlighted as a glimpse of a bigger idea (which we lacked the resources for). 
• By itself, the visual nature of the viral lacked the motivation to drive viewers to publicize it, however might work on a different format like a web banner. 
  
  

• Campaign site a good idea, Online Wystore to sell solutions before store launch. 
• Who What Where With works as a navigation (and possible idea for exploration). 
• Countdown timer to shop launch a good feature to have, drives urgency with campaign.
• Wystore page has good layout, the clear display of glasses and buying function. 
• Purely sketched page beautiful but does not work when juxtaposed on the minimalistic site.
• Mix of sketch and photo presents an interesting visual. 
• Wystore page with till counter and purchased products serve as a good feature to give customers an overview or the sale and work well visually.  
  
  

• Packaging had a few gems, like the ideas presented in the copy for the receipt.
• The idea that customer was buying nothing and taxed £100 was witty.
  

Analysis:

A variation of ideas were presented, and the team was advised to cull some of those that were not working in favour of the entire campaign as a bigger picture. Some of the smaller features were highlighted as interesting points for idea generation that might be used as a main campaign idea. 

Some highlighted ideas: 'We Are WITH You' (posters); 'If it can be fixed, it can be broken' (viral); 'who what where with' (website); purchased goods tax + copy (receipt)

On the whole, the tone of voice of copy on the campaign mediums should be looked at. 

Formats should be presented in a clear and concise delivery which highlights its relation to budget, and should focus on the realistic client budget (80%) with possibilities of up-scaling (20%). 

Post presentation:

Being the motivated people we are, we made light of the feedback, and went back to the drawing board right away.

Initial idea listing

Sorting

  

Yes Maybe No

Sorted

And off we go make sense of it all; generate new ideas, regenerate current ideas, or degenerate old ideas.

So heres the animation... using the stop motion technic I basically smashed the glass one piece at a time (not as easy as you might think!) and then reversed the photographs so, its as if the glass is being fixed!

Through this animation we are showing that WITH is a solution, a problem solver. The glass being built back up is like a visual for how the experiences WITH offer have an effect on the persons life. They take something away from the experience.

In a way this video is a teaser as it has minimal information, but it is about getting people familiar with the brand WITH.

We would probably choose to have this as a viral on YouTube, and also as an intro when coming to the WYSTORE.com website we have designed.

MEETINGS 5 & 6

MEETING 6- Monday 22nd February

After last weeks meeting I found my ideas moved more and more away from this idea of 'memories' and attaching a bad memory to the glass. I found it problematic to visualise the type falling off the poster, and had my doubts about the idea working as a whole.

So inspired by the Phanthom video camera effects, and slow motion in general, I began developing my poster ideas in a different direction. I thought it could be fascinating to show the glass at different stages of the breaking. This could make the posters into weird, yet captivating visuals of tiny fragments of glass, in which they are all at different angels reflecting the light as they fall...

Development of Copy- Font constructed out of 'glass.'



We agreed that it is unlikely that we would be able to get our hands on a video camera that shoots as many frames a second as we want, but we could develop this idea into a stop motion film. A glass which rebuilds itself instead of breaking.... Freya willingly volunteered to experiment with the stop motion as she has had previous experience so hopefully we can show this on our pre-pitch on thursday!

Could this istop masterpiece be an intro to our website???

I think some of the most effective advertising campaigns work purely because they have good copy. Such as the recent diesel campaign...



http://www.diesel.com/be-stupid/

I love this campaign and I keep refering back to it, because of its humour, great use of copy and it's simplicity... Also because it is based around this idea of 'stupidity' what we are selling might seem ridiculous to some..

But I think it is important to maintain this element of fun to our campaign and for it to encourage spontaneity in the viewer, thus making them buy a glass.

INSTALLATIONS:


A visualisation of WITHYOU tape wrapped around a bent bollard.

So next we discussed how installations could be a unique way of creating hype about the with brand via using guerilla advertising;


Intrusion methods- using the value of a medium;
We think the WY Store can be promoted in an eye catching and memorable way by wrapping tape around broken street furniture such as broken benches, broken cars, bus shelter windows, lamp-post and bollards.

The copy 'Broken/Smashed/Bent on your Behalf' (copy would vary depending on which object made sense) would feature either on the tape, or next to it, on a sticker if it didn't fit.

Here are some quick visuals to show more of what this idea;


(The yellow WY tape could be sealing off these car crash 'inconviences').

Other considerations:

Would the tape have the WY Store website address that we are creating, or just the WY symbol. Where could the 'Bent on your behalf sticker go?' so it can clearly be seen and connected to the bent/broken street object.

We concluded that yellow hazard tape would probably work the best because it is already used for warnings, and drawing attention.

CAB IDEAS:

Design for the side of the cab.

We decided that our vision for the cab was for it to be literally 'smashed.' So it will have lots of scratches bumps and bruises to fit in with our campaign on 'broken objects.' The cab will be an extreme version of our installations and we want to design it to look as if it is just been held together by a few pieces of tape.

MEETING 5- Meeting Tuesday 16th Febuary

With all the Interview business, I realised that we have neglected to update our ideas and development from meeting number 5.

During this meeting we concluded that the core message of our campaign should be about removal, but also about bad memories, and destroying them.

Here are some of my ideas I created around this idea and showed to the group last week:


TYPE EXPERIMENTS- Art is Fragile/Life is fragile - Everything around is us everyday is fragile, even the mundane glass we drink out everyday, sometimes we don't quite realise the fragility of things.
'Removal of the Message/ Removal of the Memory'

Here I am trying to convey the 'removal of a messages and memories' -this is a key idea in our campaign, as we are trying to communicate the idea that once you pay £100 to have your glass smashed your bad memory/embarrassing memory will be eradicated as well.

We agreed that for the next meeting we would develop our posters around the phrases 'I wish I hadnt..., I wish I'd seen....' We thought it would be effective to have the end of the billboard somehow posted on the floor, as if it had fallen off... This was a sort of visual metaphor of the glass falling off the shelf, by making the 'memory' fall or break away from the poster.
Here are some quick sketches I did in the meeting to show our thinking.



We also discussed further ideas for the website....Here are some sketchy visuals of pages we thought it could include:



The first page could be designed to give people lots information about With, who they are, what they do, without giving too much away... Once they select to buy the glass they learn more information...

We discussed further the inclusion of the countdown clock(informing you how long youve got left to purchase a glass).

The aesthetics of the glass- Will a persons name become inscribed onto the glass once they have brought it? Will it display a sold sign? Or will it disappear completely...?? These are all important questions, and the best way to solve them are like always with experimentation :)

Possible Website pages

Here are the designs for the 'shop' and 'till' page of the website- the customers can choose their glass, add details of the name to be engraved and pay... before the WYSTORE opens.

(Malcolm, I didn't remove the type, but it should be easy enough, let me know if its not good enough quality and I'll have to bring it on a memory stick!)

Also,

We had discussed the idea of smashed glass- revealing information from underneath-

here was a visual i did of that idea:

Trousers Press Event 19th February

A few snaps from the evening:

Sooo the Trousers Press event for London Fashion Week turned out to be a awesome night! Whilst intially only planning to stay there for a few hours to help out, Malcolm and I ended up staying the whole evening! We actually didn't mind one bit, as we got to meet some fantastic groups of people, and get some great insights into the WITH Project!

As most people we spoke to were from the 'fashion world' (guests included the likes of Browns, Frieze, FHM, Sketchbook Magazine)we found they had a really fresh unique responses to the WITH brief, ideas that we hadn't even considered. People were in awe of our brief and it seemed to really get peoples imagination going....

Ideas that were suggested, and debated included....

• What is the true value of art?or fashion for that matter?

• How people can still afford to pay so much money for designer clothing/ artefacts even in a recession..?


• Art is about understanding..you either get it or you don't. Generally if you are in the 'art world' if you don't know about something you want to.

• People are much more likely to respond to the WITH brief if there is an element of humour...paying £100 to knock a glass off a shelf might seem like a ridiculous thing to spend your money on...but if you use this idea of the ridiculous to your advantage, more people will want to participate purely because of novelty value.

• We explained that our campaign ideas included using a series of 'inconvient events' carried out of your behalf by with agents, and that they were all themed around the idea of smashing or breaking something (see next post for where we are up to on campaign ideas). These ideas was well recieved, and it also raised interesting questions around the concept of 'Karma.' For example...If you give all of your bad luck to someone (such as a with agent) are you likely to get it back one day, twice as bad? This can be related to earlier campaign ideas of superstition surrounding the supposed 'bad luck'you recieve if you break the glass in something like a mirror.

• Using a phantom video camera could be a really unique way of shooting the smashing and falling of the glass off the shelf...imagine the seeing the glass smashing at 1000 frames/s! This abstract image could be incorporated into the posters some how as we intend to use rough handwritten type on a disjointed glass background.

OK, so we certainly have alot to think about, and after these very serious conversations, everything got a bit silly and off to 'Hospital' we trundled....Thankfully not a real hospital, but a members only, 5 floor club exclusively for those in the Creative Industry. Hello Liberty lamps!

A very powerful video of a glass breaking- I really want to include something like this in the poster I am currently working on!