We decided to meet up in the British Library; as it is a SUNDAY and most places are closed. We have continued to develop the previous idea established from Thursday's presentation feedback. This was the tagline 'We Are With You'. We felt that the WHO WHAT WHERE WITH concept tied in well because of it's element of intrigue; and the need to be part of something. It also plays on the social aspect of WITH, being part of an experience.
From this concept we started to brainstorm some ideas and visuals for both the taxi and pop up idea. The initial idea is all about capturing/ chasing the taxi and being part of the WITH experience; the taxi becoming a symbol of the POP UP ethos; now it's here, now it's gone. The graphic visual for the taxi would be every day people 'jumping on board' the WITH brand (TAXI)
From this concept we started to brainstorm some ideas and visuals for both the taxi and pop up idea. The initial idea is all about capturing/ chasing the taxi and being part of the WITH experience; the taxi becoming a symbol of the POP UP ethos; now it's here, now it's gone. The graphic visual for the taxi would be every day people 'jumping on board' the WITH brand (TAXI)
It has now been decided that the rest of the campaign will be online; made up with an online pop up store; pop up advertisments; banner advertisments; emails and social networking. All of which again represent the POP UP ethos.
Visuals of the idea generation
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