Trousers Press Event 19th February

A few snaps from the evening:

Sooo the Trousers Press event for London Fashion Week turned out to be a awesome night! Whilst intially only planning to stay there for a few hours to help out, Malcolm and I ended up staying the whole evening! We actually didn't mind one bit, as we got to meet some fantastic groups of people, and get some great insights into the WITH Project!

As most people we spoke to were from the 'fashion world' (guests included the likes of Browns, Frieze, FHM, Sketchbook Magazine)we found they had a really fresh unique responses to the WITH brief, ideas that we hadn't even considered. People were in awe of our brief and it seemed to really get peoples imagination going....

Ideas that were suggested, and debated included....

• What is the true value of art?or fashion for that matter?

• How people can still afford to pay so much money for designer clothing/ artefacts even in a recession..?


• Art is about understanding..you either get it or you don't. Generally if you are in the 'art world' if you don't know about something you want to.

• People are much more likely to respond to the WITH brief if there is an element of humour...paying £100 to knock a glass off a shelf might seem like a ridiculous thing to spend your money on...but if you use this idea of the ridiculous to your advantage, more people will want to participate purely because of novelty value.

• We explained that our campaign ideas included using a series of 'inconvient events' carried out of your behalf by with agents, and that they were all themed around the idea of smashing or breaking something (see next post for where we are up to on campaign ideas). These ideas was well recieved, and it also raised interesting questions around the concept of 'Karma.' For example...If you give all of your bad luck to someone (such as a with agent) are you likely to get it back one day, twice as bad? This can be related to earlier campaign ideas of superstition surrounding the supposed 'bad luck'you recieve if you break the glass in something like a mirror.

• Using a phantom video camera could be a really unique way of shooting the smashing and falling of the glass off the shelf...imagine the seeing the glass smashing at 1000 frames/s! This abstract image could be incorporated into the posters some how as we intend to use rough handwritten type on a disjointed glass background.

OK, so we certainly have alot to think about, and after these very serious conversations, everything got a bit silly and off to 'Hospital' we trundled....Thankfully not a real hospital, but a members only, 5 floor club exclusively for those in the Creative Industry. Hello Liberty lamps!

A very powerful video of a glass breaking- I really want to include something like this in the poster I am currently working on!