Bedroom Mind Blank - Back to Drawing Board

After the feedback from the practice pitch it was quite clear that some changes had to be made; so back to the drawing board it was. Sat on my bed; with an oversized sheet of paper I tried to force out ideas; and refine some of the ideas that we have already had; but this proved extremely difficult. Next time I think i should try and get out of the confined space of my room and explore! These 'scribbles' illustrate some of the ideas i did manage to come up with (not many.) I'll present my ideas to group next time we meet to see what they think.

I really wanted to come up with some new ideas for the cab; as this has to be one of the main drives of the campaign. But I found it really difficult to be creative with the restraints that come with designing graphics for a taxi cab. I came up with a few ideas; but in their current state; all a little useless; so we'll have to see what everyone else has come up with.

I also have tried to split the campign down into sections that we felt were strong enough to take forward. I thought i could develop ideas for each section; whilst also adding clarity to the points that had already been made.