QUIRKY CONCEPTS

So I started to think of different ways that we could promote the WITH brand; in a variety of different ways; some of them a little 'OUT THERE,' but none the less ideas. I have tried to visualise the ideas; to show the group and get their feedback. The visuals are a little humerous; but i think they represent the 'quirkiness' (not a word but never mind) of the events and installations.

Ok so the first concept I have come up with if the idea of promoting with on a parachute. The WITH brand is printed on the parachute and is seen for all below. the idea is quite crazy but would provoke discussion and interest.


With Base Jumper


The next visual I have created is more of an event. I took the idea from David Blaine's stunts. David performs some crazy stunts that attract alot of attention and in many ways help brand himself. The event I thought was of particular interest was the 'submersion into water,' I thought this could be appliciable to WITH; as an agent could be submersed in a glass of water; as a stunt to promote the brand.

WITH agent stunt in Trafalgar Square

The next idea plays on the idea as the 'breaking of the glass' being an artform or piece of performance art. We looked into the possiblility of the agent being a 1950's style housewife cleaning up the glass. here I have attempted make the idea into an installation piece in a gallery; somewhere where the target audience would be directly hit.

WITH as an Art Gallery Installation

One of the other main concepts that i thought of was the idea of installations placed in a variety of heavy populated locations. In this example i have used the moterway as an example; thousands of cars would pass by the installations each day, questioning what the installations are about; and provoking attention around the WITH brand.

Installations in Heavily Populated Areas - Motorway