Saturday, 20 February 2010

PPD tutorial with Joshua Trees


Some comments by Joshua on our campaign: 

- thus far (amongst the first 4 teams) ours is the most 'Advertising' type campaign. 
- Poster/ street installation acts as a good trigger to lead to website. 
- Website with a web-store function a good feature for commissioners to purchase before launch.
- Focus on media used to deliver campaign idea. 
- Pitch strengths and purpose of the media choice.

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